Our Story

Built to help restaurants win online

Fonda gives independent restaurants the tools, data and dedicated support that used to be reserved for national chains so owners can grow their business without giving up control.

Two staff members working in a restaurant kitchen with a market mural on the wall

A restaurant worker reaching for an order slip in a commercial kitchen

A smiling restaurant owner using a tablet point-of-sale system

Our mission

At Fonda, our mission is to make life easier for Latino-owned food businesses by streamlining operations and boosting revenue through a single partnership. We believe in driving positive change, supporting the success of each restaurant, and helping uplift the communities they serve - one step, one meal, and one dream at a time.

Our Vision

Our goal at Fonda is to simplify the journey, offering the tools and support small businesses need to grow and succeed, so they can achieve their American dream and beyond.

A restaurant team working together in the kitchen

Daniel Hernandez, Founder of Fonda, with his mother

Our Story

"I set out to build a solution that can help my mom manage her online business." - Daniel Hernandez, Founder of Fonda.

From an early age, Daniel brought entrepreneurial creativity to everything that surrounded him. From selling candy to his middle school classmates to being the marketing force behind several successful restaurants while still in high school, he was always one step ahead of his peers and bosses.

Daniel's mind was constantly figuring out better solutions to people's needs, and this often meant that he didn't fit the general "employee" mold.

When his ambition outgrew all his previous restaurant jobs, Daniel saw a business opportunity in the market by starting his own courier service for the local university students and quickly grew the business to serve over 20k clients, but then Daniel did the unexpected and pivoted to support Latino- and minority-owned restaurants.

"I discovered that my mom, an award-winning chef, was struggling with all the technology and multiple online services needed to sell food online, so I set out to build a solution that can help my mom manage her online business, and then I discovered that my mom was one of many Latino restaurant owners struggling with the same problem."

Fonda is an all-in-one virtual partner to help restaurants with the complexities of managing and growing their online business. Fonda offers real consolidation of third-party ordering channels, online business optimization, and revenue processing under one solution. One of the many benefits of Fonda is turning the online hassle into a single point of interaction for restaurant staff.

Fonda supports over 150 clients across California and is rapidly expanding nationwide.

The Team Behind Fonda

A technology start-up powered by passionate people.

Led by a team of founders and startup veterans, Fonda has seen explosive growth and expansion in the past years. Our mission is to empower mom-and-pop restaurants with the same online commerce abilities as the world’s largest restaurant chains.